our long-time collaborator, we were tasked with creating a special Mother's Day campaign. Our media department produced an engaging animation for the lucky draw and the main story. We also liaised with various local Chinese app hosts, including WeChat and Hungry Panda, to bring the campaign to a wider audience.

Additionally, we designed and coordinated with our subcontractors to manufacture beautifully crafted gift boxes, ensuring every detail of the campaign was executed to perfection.

We also handled event organizing and provided a comprehensive final report to evaluate the campaign's performance and outcomes.