CareBirth Main Tvc and Visuals
In Q1 2025, we were honoured when CareBirth entrusted us with producing their flagship TVC and key visual assets for their launch campaign. Over four intensive weeks of pre-production and creative brainstorming, we distilled their brand story into a cinematic launch film. Here’s how it all came together:
Launch Campaign Journey
Project Kick-off (Early January)
Client Brief & Discovery
WeZoom with CareBirth’s marketing team to understand their brand values, target audience, and launch objectives.
Research & Moodboarding
Below are the first moodboards for us to build upon.
Story Board
In collaboration with our illustrator and the client,
we crafted a storyboard to accurately visualize the video’s framing and overall structure.
Director/Dp Takeover
Once the director and client approve the storyboard, our DP and director take the lead—
working with our in-house producer to arrange location scouting, coordinate talent, and fine-tune every detail for a seamless production day.
Below are a few lighting concepts our camera team developed on our first location scout.
Once the director and client approve the storyboard, our DP and director take the lead—
working with our in-house producer to arrange location scouting, coordinate talent, and fine-tune every detail for a seamless production day.
Below are a few lighting concepts our camera team developed on our first location scout.
Production Day
Let the fun begin
here are some BTS of production days
